Making an Effective Digital Marketing Strategy
There are many things that go into having an effective digital marketing strategy. Especially in today's much more saturated marketplace you have to focus on a few key things. Digital Presence Management. Your digital presence can drive business a lot. This includes all your social media accounts, how you're presenting yourself through those. Your website, your branding, your updates, etc. This is all important to how your customers can see you. Content Marketing. As we've talked about in earlier blogs, content is a huge way for you to…
How to Ensure a Successful Live Event
Live events can be a great way to connect with your customers. It's a way to make your product more interactive and show how you can help in person. It is also a way for you to promote your product as well as entertaining your customers. Here are a few ways to make sure you have a successful live event. Use videos to your advantage. Although a lot of the time live events = seminars you want to make sure that you aren't just having talking heads standing up in front of a crowd. The best way to get information out there as well as keeping…
Diversifying Your Digital Marketing
As we have talked about before, digital marketing is a huge way to reach your current and potential customers. A lot of the times people feel that they only need to use one method to get their name out there, but that will hold you back. Using many different way to promote your brand, products and services is the best way to get your name out there more. Here are a few ways you can diversify your digital marketing. Use social media and know which form to use. People that uses Facebook as their main form of social media look for different…
3 Digital Marketing Mistakes to Avoid
Digital marketing is the best way to connect with your audience. Although there are a lot of options out there for your digital marketing needs not all of them are actually helpful or successful. There are pitfalls and missed opportunities. Here are a few things to avoid when you're creating your digital marketing platform. Being unprepared. One of the biggest mistakes a company can make is to rush into digital marketing without an organized strategy. When you start creating a digital marketing strategy you want to have an overall idea of…
The Influence of Colors in Marketing
Color can influence the way that you feel about something, the sense of urgency behind it and the right combination can be very helpful for the design of your website. Many studies have shown that particular colors have an effect on consumers. Blue: Promotes a sense of security and trust. Blue is very calming and gives a sense of serenity and it is associated with maturity. Red: Encourages appetite, which is probably why it is used so often by fast-food chains. Red prompts excitement and passion. Red is also encouraged for sales because…
The Importance of Brand Ambassadors
A Brand Ambassador is someone who embodies the brand he/she is endorsing, providing the brand with credible promotion and visibility. Brand Ambassadors can be a great asset for your company, they can go out to events and promote the company, post on their social media or they can be the face of your brand at company events. A brand ambassador also lets people know that there are others that are very passionate about your company and your brand. Brand Ambassadors can be anyone from the owner of the company, to employees that you hire to your…
Importance of Online Reputation Management
The way that people view you and your product or service online is a huge part of how successful your business is. Having a business that is well liked, trusted and has a good reputation means more business, more eyes on your business and new business. Having a bad reputation because of a bad customer experience can lead to you losing the trust of your customers and potential new customers. Here are a few ways you can maintain that good reputation online. Pay attention to your customer. It is so important to be active on all social media…
Digital Marketing 101
There are a lot of ways to get your brand out there, and anymore digitally is one of the most used and easiest ways to do it. What makes it so effective though? Here is a little look at what we do and how we can help your business grow. Attract. Using SEO, social media, PR, and video content among other things you can bring in those people that are or could potentially be your customers. Using SEO you can format your website so that search engines rank your site higher. Using Social Media and blogging you can build your brand and gain leads…
REALITY BEHIND THE FANTASY OF PORN
Ah, pornography. Every single male’s (and not so single male’s) friend. When there’s not a real woman available, she has a “headache” or maybe you just don’t want to deal with each other, or you have 15 minutes to kill, porn is the great reliable old friend that won’t let you down. Why? Could it be that porn has unbelievably gorgeous women with perfect bodies who are willing to do anything and everything that your significant other (or lack of) won’t do at a beckon call, they’re always there and they don’t say no, and you…
Finding a Voice for Your Brand
Whether you are just starting your company or your company has been around for awhile, creating a brand for your company is very important. Before you can make any real progress in marketing your company you have to find the "voice" of your brand. In other words find out the way you want to presented, how you want others to feel about you as a company. There are a few key things to finding that brand voice. Finding out your demographic is a huge part of that. You want to think about who you want to appeal to and what type of content they…